Google Analytics Specialist

 

Google Analytics course will introduce attendees to the world of digital data measurement and drive analytical decision making process. Attendees will be able to appreciate the importance of website & mobile site/app data tracking, measurement and analysis for important strategic decisions. Attendees overlooking business & strategy functions will learn how to leverage the Digital Media Analytics in decision making and scouting opportunities by studying visitor segmentations, visitor demographics & geographical impacts on digital properties.

 

What will you learn in this Google Analytics specialist training course?

Module 1

Part 1. Google Analytics Training Basics


How Google Analytics works
Accounts Management in Google Analytics
Profiling in Google Analytics and users
Google Analytics Navigation
Basic Metrics in Google Analytics
Google Analytics Reports

Part 2. Traffic Sources in Google Analytics


Direct Traffic
Referring Data
Search Traffic
Campaigns Management
Adwords Account integration

Module 2

Part 1. Content Data Interpretation


How to interpret Pages and Landing Pages data
Event Tracking in Analytics
Google Ad Sense
Interpretation of Site Search data

Part 2. Visitors Data Interpretation


Tracking Unique visitors to site
Tracking visitors according to Geographic location
Tracking visitors language information
Understanding Technical reports
Understanding Benchmarking

Part 3. Defining Goals & Ecommerce Tracking


How to set up goals
Understanding Goal reports
Ecommerce tracking in Analytics

Part 4. Google Analytics Revisited


Revision of Google Analytics reports and tools
Determining actionable insights
Involving Key Stakeholders within Organization
Creating a data-driven culture within Organization
Resource Requirement

Module 3 - Optimization of Keyword List

Understanding of Search Terms

Revising keyword list
Using Other keyword tools
Use of Search-based keyword tool
Developing Insights for Search Terms

Module 4. Important information required for Analysis

Part 1. Google Analytics Best Practices: Creating Clean Data

 

Creating Profiles

Creating filters

Sampling of Data

Handling Cookies

Handling Multiple domains and sub domains

 

Part 2. Analytics Intelligence Setup

 

Automatic Intelligence Alerts
Google Analytics – Advanced Segments

Part 3. How to use advanced segments in Google Analytics


How to Create custom advanced segments
Best Practices: Advertising and Marketing
Search engine optimization Strategies
Google AdWords advertising Strategies
Campaign Attributes
Tagging a Campaign

Module 5

Part 1. Best Practices: Engagement


Understanding Landing pages Content
Understanding bounce rate
Site Search Statistics Review
Tracking Events

Part 2. Best Practices: Understanding Conversion


Goal setup Procedure
Examples of Goal
Understanding Goal Reports
Understanding of Ecommerce

Part 3. Best Practices: Reports Sharing with the Organization

 

Export and email

Customizing reports

Customizing alerts

Sharing Customizations

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